data-full-width-responsive="true">

Intangible Assets and its Types

An intangible asset is a useful resource without any physical presence. Patents, copyrights, trademarks, and goodwill etc are intangible assets. Such assets produce economic benefits but you can’t touch them like other physical assets like Property Plants and Equipment (PPE).

Assets can be classified into different types based on

To learn more about the types of assets, refer to the article – Meaning and Different Types of Assets.

In this article, we will focus on understanding the meaning and types of Intangible Assets.

Meaning of Intangible Assets

An intangible asset is an asset that does not have any physical existence. Like tangible assets, you cannot touch or feel them but they have a current and future value. They are long-term assets of a company having a useful life greater than one year. A business can either develop these assets internally or can acquire them in a business combination.

Intangible Assets

Types of Intangible Assets (List)

Following are the common types of Intangible assets:

Goodwill

It is a type of intangible asset that is recognized when one business acquires another business. Goodwill equals the cost of purchase of the business by the purchasing company minus the value of net assets of the purchased company. It represents the business reputation of a company.

Let’s say, A Ltd. acquires B Ltd. for $ 10 million. At the time of purchase, the fair value of net assets (assets minus liabilities) of B Ltd is $ 7 million. Here the difference between the cost of purchase $ 10 million paid by A Ltd. and $ 7 million net fair value of the assets of B Ltd. is the value of goodwill which amounts to $ 3 million.

Franchise Agreements

Franchise agreements are another type of intangible asset that grants the legal right to a business to operate using the name of another company or sell a product or service developed by another company. These are classified as assets because the business owners reap monetary gains with the help of these intangible assets.

For example, many fast food restaurants like KFC, McDonald’s, Subway, Dominos, etc. operate using a franchise system. Here the franchisor grants varying amount of autonomy to the franchisees to use the brand name and benefit from franchisor’s extensive marketing.

Patents

A patent is a type of intangible asset that grants a business the exclusive right to manufacture, sell or use a specific invention. A company can purchase the patent from another company or it can invent a new product and receive a patent for it.

Copyrights

Copyright grants an extensive right to the business to reproduce and sell a software, book, journal, magazine, etc. It is an intangible asset used to secure legal protection by preventing others from reproducing or publishing a work of authorship.

Trademarks

A trademark is an intangible asset which legally prevents others from using a business’s name, logo or other branding items. It is a design, symbol or a logo used in connection with a particular product or a business.

Licenses

A licensor can permit a licensee to use a trademark, patent, or copyright through a license in exchange for a fee or a charge. Such licenses usually have fixed time validity, and may even set geographical validity or restrictions. Intellectual property licensing, such as transfer of technology, franchising, and publication rights, are very important in present-day business. Violation of the license terms by the licensee or a third-party is also a punishable offense under the law.

Broadcast Rights

Broadcast rights enable a broadcasting organization to display or relay products or activities of a trade body on media such as television or the internet. The broadcaster pays a fixed fee for these rights over a fixed period. Such agreements are subject to renewal after expiry.

Broadcasts of football or tennis matches on television, or broadcast of movies or shows on the internet is a typical example of the use of such rights in the present day.

Government Grants

Government grants are an essential form of the intangible asset. To promote particular business activity, or to promote business activity in a specific region, the government provides various grants and financial assistance to companies to encourage them to engage in that activity or region.

One point to be noted with such grants is that these should be recognized and valued only if the company receives these benefits. Also, it should not have violated any of the terms and conditions for such grants, and these should be still valid at the time of sale.

Non-competition Agreement

A non- competition agreement is an agreement between two parties that prohibit one party to work or become a competitor in a certain field. Such agreements are usually for a fixed interval of time. Such agreements may be entered to protect one’s market or a product and are legally binding.

A non-competition agreement is very worthy in cases where only two or three players are present in the market. Hence, these agreements are considered an important intangible asset for any company.

Internet Domain Names

Internet domain names help to identify different resources like a computer, network or a service. They convert complex numbers of resources into easily identifiable names that are easy to memorize. They indicate ownership or control of a useful resource and hence, are treated as an intangible asset for a company.

Intangible Assets and Its Types

Customer Lists and Relationships

A business takes a long time to identify, build and create a customer base that is loyal to it and its products. Also, it usually spends a lot to maintain customer relationships to avoid any deflection of customers to rival brands and products.

Therefore, companies treat their customer lists and relationships as intangible assets with a lot of value for sustaining and growing their business.

Backlog of Orders

The main goal of any business is to generate orders for its products and services which in turn will generate revenue for it. A business may have a huge backlog of orders that can be treated as intangible assets. These becomes a boon especially at the time of sale or takeover of business.

Works of Artistic Importance

There are many intangibles of artistic importance that are very valuable from an owner’s point of view. Such intangibles are primarily related to the entertainment sector and include musical or dramatic stage works, audio-visual works, graphic novels and comics and works of pictorial art, and photographic works.

Such assets may also include geographical and other maps, plans and sketches, etc. that are useful in sectors other than entertainment industry too.

Service Contracts and Lease Agreements

Service contracts and lease agreements are treated as intangible assets for a company. It is so because they have a lot of value as they assist in smooth functioning of an organization. For example, at the time of sale of a company, its service contracts with its existing employees can prove to be a valuable asset. The buyer need not worry about finding new personnel immediately and hence save a lot of money. Also, subscription contracts of a cable company, magazines, etc. also have monetary value.

Lease agreements at rates lower than the current market rates can be very beneficial for the buying company as it will help in saving a lot of money.

Trade Secrets and Know-how

Trade secrets and know-how are intangible assets of high importance. In fact, they can be the sole reason for takeover of a company too, even if it is a very small company.

Some examples of trade secrets and know-how are Coca-cola’s recipe for its highest selling beverage across the world, or search algorithm of Google, or recipe of burgers of McDonald’s. As we can see, these trade secrets can make or break a company and hence, are of very high value.

Research and Development

Research is a planned and detailed investigation into a product or service for gaining scientific or technical know-how. Development is the application of such researches to develop new and better products and service than the current portfolio a company has.

R&D is a part of internally generated intangible assets of a company. Companies spend millions of dollars on R&D and hence, it is a valuable intangible asset capable of taking a company to new heights.

Conclusion

Intangible assets lack physical substance but they have a value because of the long-term benefits, exclusive privileges and rights they provide to a company. Just like other assets, companies account for intangible assets in the balance sheet. However, the cost of intangible assets is periodically allocated to the expense during the useful life of the asset or its legal life, whichever is less.1–4

1.
How Much Does a Marriage Green Card Cost? Boundless Immigration. December 2018. [Source]
2.
intangible asset. accountingexplained. December 2018. [Source]
3.
Kenton W. Intangible Asset. Investopedia. December 2018. [Source]
4.
Intangible Assets . cliffsnotes. December 2018. [Source]
Last updated on : September 1st, 2020
What’s your view on this? Share it in comments below.

Leave a Reply