Table of Contents
- 1 Advantages and Disadvantages of Profitability Ratios
- 2 List of Important Profitability Ratios
- 3 Advantages of Profitability Ratios
- 3.1 Net Profit Margin – A Conclusive Ratio
- 3.2 Gross Profit Margin – Checks Basic Operations’ Efficiency
- 3.3 Return on Assets – Monitor the Efficiency in Utilizing the Assets
- 3.4 Return on Equity – The Reason for Equity Shareholders to Stay Invested
- 3.5 Return On Capital Employed -Judges the Management Performance
- 4 Disadvantages of Profitability Ratios
- 4.1 Net Profit Margin – Fails to Compare across Different Industries and % Representation misleads
- 4.2 Gross Profit Margin- Can’t Rely upon as a Standalone Ratio
- 4.3 Return On Assets- Falls Prey to Manipulation
- 4.4 Return On Equity- Possibility of Being Bluffed
- 4.5 Return on Capital Employed- It does not reflect the market values of assets
Advantages and Disadvantages of Profitability Ratios
Advantages and disadvantages of profitability ratios is an important thing to keep in mind before utilizing these ratios in analyzing a company. The ratio analysis is one of the important fundamental analysis tools, you can perform to judge whether the company is among the plausible investment category. You can do the ratio analysis of a company on a standalone basis or by comparing with the industry peers. Amongst various categories, we are going to discuss today the pros and cons of profitability ratios. Profitability ratio as one of the categories has subcategories. Whenever you deal with profitability ratios, you always think of profits as a percentage of something. Let’s take some of the important ratios of under this category, that represents the entire profitability ratio’s category, and discuss the benefits and disadvantages of the same.
List of Important Profitability Ratios
- Net Profit Margin: Net Income/ Total Sales
- Gross Profit Margin: (Revenue – Cost of Goods Sold) / Revenue
- Return on Assets: (Net Income) /(( Opening Assets at the beginning of the year +Closing Assets at the end of the year)/2)
- Returns on Equity: Net Income / ((Opening Equity at the beginning of the year + Closing Equity at the end of the year)/2)
- Return on Capital Employed: Earnings before Interest and Taxes / (Total Assets – Current Liabilities)
Advantages of Profitability Ratios
With the help of the ratios listed above, we will see the advantages of using the profitability ratios for analyzing a company’s performance.
Net Profit Margin – A Conclusive Ratio
First of all, the net profit margin is the most conclusive ratio for a business. Generally, if this ratio performs well in the current year and the trend is also growing, most likely the company is on a right track. Why do we call it a conclusive ratio? It is because if there are major issues with other ratios or the company’s performance, it will have its impact on this ratio. It is a good idea to start the investigation or analysis by looking at this ratio.
Gross Profit Margin – Checks Basic Operations’ Efficiency
What does a 40% gross profit margin mean? It means the cost of goods sold consumes 60% of the overall sales of the company. 40% of the sales take care of general and administrative expenses and net profit. So, higher this ratio, higher are the chances of improvement in net profit margins. The main advantage of this ratio is that it figures out if there is a problem in the basic operations of the company. If this margin is not sufficient to cover the administrative and other overheads, the net profit margin is going to be low or negative.
Return on Assets – Monitor the Efficiency in Utilizing the Assets
The advantage of using this ratio is that the management can monitor and then control the utilization of assets. Why is the utilization of assets important? Efficient and effective utilization of assets has a direct impact on profitability. With efficient asset utilization, a company creates a positive leverage effect by producing and selling more units against the same depreciation cost in the income statement.
Return on assets conveys how much net profit is generated by every dollar of investment in assets. Increasing return on the asset can simply mean that management is making the best use of the assets and vice-versa.
Like the net profit margin, the return on equity is the most widely used ratios. The advantage of this ratio is that It is comparable across the company’s peer group. How much return do you generate for the equity investors is what matters for the equity investors. Are you generating beyond the minimum required rate of return? Calculation of this metric will answer your query. This metric is used in the calculation of residual income valuation. Residual income valuation is used in calculating the intrinsic value of equity. ROE greater than the required rate of return increases the intrinsic value of equity shareholders and thereby maximizes wealth.
Return On Capital Employed -Judges the Management Performance
Return on capital employed lets you know about the management performance in putting the capital to its most efficient use. With this metric, you can judge the management performance across different companies in the similar industry. At times, management compensations are based on the attainment of a set target of this particular metric. Even more, this metric can be compared with companies across different industries. The advantage of utilizing the ratio is that it judges the efficiency of the overall funds’ utilization of the company. It covers both types of capital, the equity as well as debt.
Disadvantages of Profitability Ratios
Like nothing in the world is free of drawbacks, profitability ratios are not an exception. Let’s see the cons of using the profitability ratios.
Net Profit Margin – Fails to Compare across Different Industries and % Representation misleads
Companies from different industries cannot be compared on the basis of net profit margin. E.g. – the net profit margin of IBM Corporation is not comparable with the Starbucks Corporation. A decrease in net profit margin may not necessarily be bad. The company may want to increase its market share by reducing prices and sacrificing the margins. The type of strategy the company adopts must also be taken into consideration. With this strategy, if the company is able to double the sales and achieve 1.4 times of increase in absolute profits in dollars, whether the decrease in net margin is worth? You know the answer.
Gross Profit Margin- Can’t Rely upon as a Standalone Ratio
Gross profit margin may not convey the story like the net profit margin. Unlike net profit margin, the gross profit margin is not the final figure; if the sales general and administrative expenses take a toll on the gross profit margin. This metric cannot be compared with companies that belong to different industries. The disadvantage of this ratio is that we cannot interpret this ratio in isolation without having a look at the net profit margin.
Return On Assets- Falls Prey to Manipulation
Companies can manipulate the return on assets metric by reducing the assets on the balance sheet. If you happen to compare the return on assets of 2 companies in the same industries then the choice of depreciation of the companies should also take into account. E.g.- If company A is following straight-line depreciation and company B, double declining balance method for depreciation. The company B will have a higher return on assets at the beginning than the Company A and lower return on assets in the end than company A. Therefore, choice of depreciation greatly affects this metric.
Return On Equity- Possibility of Being Bluffed
At times, companies manipulate return on equity by performing the buyback of equity shares. The buyback is a method wherein the company purchases its own shares at a premium to the market rate in order to address the undervalued equity of the company or the company may wish to buy back the shares to provide capital appreciation instead of giving dividends. Since the shareholder’s equity reduces due to a buyback, the return on equity of the company increases. Please note, in this case, return on equity is increasing due to its decrease in the number of shares which decreases the shareholder’s equity. The return on equity is not increasing because of the value creation in the company which should ideally be the case.
Return on Capital Employed- It does not reflect the market values of assets
First of all, a major drawback of return on capital employed is that it takes into account the book value of the assets in its calculations. The book value of the assets reduces either due to depreciation or the book value may not reflect the market value. E.g. – Book value of the land on the balance sheet may be $10000 but the actual market value may be $100,000. Therefore, you must look at aftermarket values while calculating this metric and also the book values which reduces due to the non-cash charge, depreciation.1