Goodwill Calculator – Super Profit Method


What is goodwill? Basically, it is nothing but the excess of payment made for a business in comparison to its fair value in the market. This difference is the value of the goodwill of that business. But, do we calculate goodwill in case of purchase or sale of a business only? No. There are various circumstances when the need to value goodwill arises. These may include conversion of business from one form to another, entry or exit of partners, change in profit sharing ratio, valuation of shares, business takeover, split of business, etc. Also, goodwill is an intangible asset for the business. There are various methods of calculating goodwill and one of them is the super profit method. Let us discuss here about how to calculate goodwill as per the Super Profit method.

Super Profit Method

Super profit is the excess of profit that a business earns over and above its normal profit. This normal profit is determined on the basis of the normal rate of return prevailing in the industry/ what other businesses in the same industry are earning.


The formula for calculating goodwill using the super profit method is as follows:

Goodwill (using Super Profit Method) = Super Profit * Number of Years’ Purchase

Where Super Profit = Average Future Maintainable Profit – Normal Expected Profit

Hence, the above formula can be also written as follows:

Goodwill (using Super Profit Method) = (Average Future Maintainable Profit – Normal Profit) * Number of Years’ Purchase

Super Profit Method


How to Calculate using Calculator?

Enter the following figures into the calculator for getting the amount of goodwill as per the super profit method:

Average Future Maintainable Profit

It means the average profit of a business under consideration that it expects to earn in a normal case scenario. Such average profit is adjusted against the abnormal or non-recurring nature of transactions that occurred in past.

Normal Profit

Normal profit refers to the profit that a business earns under normal circumstances. Or, we can say that it is the normal rate of return of the industry. The business houses operating under that industry earn the normal rate of return of that industry on their capital employed.

The formula for calculating normal profit is:

Normal Profit = Capital Employed * Normal Rate of Return

You can also use our calculator for calculating capital employed – Capital Employed Calculator.

Number of Years’ Purchase

It is the total number of years for which the business is expected to earn such super-profits.


Let us try to solve an example of the super profit method for more clarity. Consider the following data of Fin Inc.

Profit of the company of past three years is as follows:

YearsYear 1Year 2Year 3

And, the total assets of the company are $41,000 and the creditors of the company are $6,400. The company earns a normal profit at the rate of 10%. And, its number of years’ purchase is 2.5

Average Future Maintainable Profit = (22,500 + 26,000 + 23,500)/3 = 24,000

Capital Employed = 41,000 – 6,400 = 34,600

Normal Profit = 34,600 * 10% = 3,460

Super Profit = 24,000 – 3,460 = 20,540

Goodwill (under Super Profit Method) = 20,540 * 2.5 years of purchase = 51,350

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Sanjay Borad

Sanjay Bulaki Borad

Sanjay Borad is the founder & CEO of eFinanceManagement. He is passionate about keeping and making things simple and easy. Running this blog since 2009 and trying to explain "Financial Management Concepts in Layman's Terms".

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